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網路關鍵字廣告行銷

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為何Google, Yahoo關鍵字廣告會無效?

關鍵字廣告最主要的兩個組成就是「挑選正確的關鍵字」以及「鎖定有關鍵字需求的市場」投放高度相關且實在的廣告內容。如果挑選錯誤關鍵字,除了廣告無效外,還會影響廣告的品質分數或品質指數,如果這些分數持續下滑,那就表示您就會比別人負擔更高的廣告成本來獲得一個訪客。但網路關鍵字行銷要如何帶來有效訪客,其機率為何?這裡有答案。
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資深顧問
Jackson Wu image An expert in Internet Marketing with more than Ten Years experience, and took charge of thousands SEM seminar in Taiwan and China. Jackson Wu是擁有超過10年網路行銷經驗的專家,曾有上百場次的中大型研討會演說經驗,亦曾同時與知名Google Inc.專任講師一同在台灣巡迴演說,更是台灣早期獲得Google 英文GAP認證的一員。
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