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商品口碑行銷服務 Trading Buzz


商品口碑行銷服務 Trading Buzz - 用網路口碑協助企業精確找回失去已久的市場與網路商機

環球暢貨 "商品口碑行銷服務 Trading Buzz"

路口碑行銷已在國外行之有年,而國內針對商品的網路行銷普遍都還停留在過去的方式,以廣告刊登的角度去行銷, 這都將會失去更多機會。根據本公司多年的實戰經驗,廣告式的商品內容或商品描述過於簡略,是吸引不了潛在買主的青睞的,必須抓住買主的需求,提供商品口碑 來建立買主的信任及信心,才有機會讓商品不斷抓取網路商機。

建議您,在進一步瞭解商品口碑行銷時,您必須先思考以下幾件事:

  1. 您的商品,在網路上需求最多的是哪些國家?
  2. 您的商品,在其他國家都怎麼稱呼這個商品呢?
  3. 潛在買主都用什麼關鍵字來找類似這樣的商品?
  4. 買主想找什麼?想看到什麼?您知道了嗎?
  5. 您經營到現在,潛在買主都從哪裡來?花時間在您的哪些商品上?成交了嗎?

以上的問題都可以找到答案才對,因為這都是最基本的,您必須把答案先找出來,您才能真的瞭解為何需要商品口碑行銷。

企業商品口碑行銷 Trading Buzz

網路口碑意味著企業品牌-網路口碑行銷

環球暢貨行銷有限公司於2008年推出一種新的網路口碑行銷方案,環球暢貨稱之為「企業商品口碑行銷服務 Trading Buzz」。

企業商品口碑行銷服務(簡稱Trading Buzz)主要是提供簽約客戶一種以單一系列商品,以買主網路口碑立場作思考來重新包裝商品,以非常積極主動又互動的方式來執行網路推廣的服務,不僅可以 將具備競爭力的產品行銷到網路上各種渠道,接觸不同渠道的買主,並透訪專業的訪客行為分析,解析客戶的潛在商機,抓取訪客實際需求,進而調整相關內容,才 能不斷地滿足各地買主的需求。

環球暢貨行銷的「企業商品口碑行銷服務」是以買主需求思考為行銷軸心來營造網路口碑及締造實際商機。

服務流程

創造符合市場潮流的買方口碑話題

服務特色

  1. 找出客群落點
    透過最新的網路工具及環球暢貨所自行研發的相關系統,將主動分析廠商主力商品的潛在市場及買主習慣,並與廠商共同確定目標行銷市場範圍。
  2. 瞭解商品優勢
    由環球暢貨行銷顧問團隊派人進行商品系列訪談(以電訪為主),主動瞭解產品之SWOT(優勢、弱勢、機會及威脅),並向廠商收集相關可於網路上公開的資料及文件,以便環球暢貨行銷顧問團隊擬定網路口碑行銷方向。
  3. 設計潮流主題
    找出網路市場需求與商品之間的關連,針對鎖定的市場設計符合買主市場的潮流主題,且用符合W3C以及WEB2.0的網頁架構進行排版,以符合各種管道的瀏覽需求,搜尋引擎優化結構將是最基本的結構。
  4. 善用網路渠道
    環 球暢貨行銷顧問團隊擁有超過10年的網路行銷及搜尋引擎優化經驗,在許多網路工具及系統研發上都具備高度的最佳化能力,我們稱之為"WTO" (Web Tools Optimization, 網路工具最佳化),快速將商機滲透到各種管道之中,讓符合市場的潮流主題不斷在網路市場中找出買主,瞭解商品進而產生採購需求。
  5. 訪客行為分析
    互動式買主行為分析,環球暢貨將會每個月遞送「商機行為分析報表」,協助企業瞭解買主瀏覽動線,隨時掌握每一個網頁元件的轉換率,並擷取潛在買主真實的需求,甚至可以透過分析報表來發現全新的市場,走在買主需求的前端,提早準備滿足市場的生產力。
  6. 採購需求擷取
    機會是留給已經準備好的企業。環球暢貨透過一些機制設計,讓潮流主題不僅可以推廣行銷外,更可以紀錄買主離開的原因,甚至主動擷取買主採購方向,將於報表中提供更多潛在的市場機會,可提供簽約客戶的展業人員或研發人員進行評估,提早協助企業掌握市場的脈動。
  7. 追蹤友好口碑
    我們將會針對潮流主題,設定口碑轉載追蹤,隨時瞭解商品口碑行銷的狀況。

關於環球暢貨的專業服務

關於「商品口碑行銷」網路口碑行銷的介紹,可至以下網頁瀏覽:
http://www.ready-online.com/Trading-Buzz-Service.html
http://www.ready-online.com/topic/tag/22

關於「網站救星服務」網站快速擁有SEO條件的介紹,可至以下網頁瀏覽:
http://www.ready-online.com/Website-Saver-Service.html

更多關於「網路行銷陷阱」,可至以下網頁瀏覽:
企業網路行銷最常犯的10種錯誤
常見坊間不肖服務商之SEO欺騙手法大公開
網路行銷手法大剖析,立即找出網路行銷方式的差異

還有更多,請至http://www.ready-online.com/topic/


立即聯絡環球暢貨行銷團隊


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訂閱回應 回應 (9 發表):

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開啟 09/02/2017 04:37:21
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